Marketing

Top of funnel, SQLs and acquisition cost.

OwnerPriya Shah
GoHighLevel · synced 2m ago
Department Goalsfrom Goals · 4
Open Goals
  • 25 qualified discovery calls
    Quarterly · Q2 2026 · Michael · 25 calls
    On track
  • 9 discovery calls
    Monthly · Jun 2026 · Michael · 9 calls
    On track
  • 3 discovery calls booked
    Weekly · Wk 23 · Jun 1–7 · Michael · 3 calls
    On track
  • Cold outreach: 200 leads loaded into Snov.io
    Weekly · Wk 23 · Jun 1–7 · Michael · 200 leads
    On track
Quarterly Rocksfrom Leadership · 5
Open Leadership
  • Build cold outreach campaign for Remodeling (Snov.io)
    Owner · Michael
    On track
  • Create cold outreach campaign for Solar (LinkedIn + GHL funnel)
    Owner · Kinsey
    On track
  • Implement LTN sequence for Builders/Construction
    Owner · Tony, Michael
    Completed
  • Premium full system build out — directingleads.com (Gamma deck, GHL automation)
    Owner · Michael
    On track
  • Define & launch V1 Podcast (Michael as host)
    Owner · Tony, Michael
    At risk
Organic Web Traffic
18.4k
+12%
Lead Conversion Rate
3.8%
+0.4pt
SQLs — Discovery
42
+6
Cost per SQL
$214
−8%
All Metrics
  • Organic Web Traffic (non-branded)18,420
  • Branded Search Volume4,910
  • Lead Conversion Rate3.8%
  • SQLs – Discovery Scheduled42
  • Discovery Calls Shown31
  • Cost per SQL$214
  • Sales Cycle Length (days)27
  • Client Acquisition Cost$1,840
  • Client LTV$14,200