Creative Creatures
Owner briefing

Agency Scorecard

Executive view of your Agency Owner Freedom Index, valuation, three index scores, and the highest-return next moves.

Archetype · The Creative Wizard·Tier · Under $500K
Section 01

Executive Summary

Agency Owner Freedom Index
49
Low

The composite score of Performance, Strength, and Owner Independence. Your one shift: move from inspiration to institution.

Overall confidence
62%
Momentum
Up
Estimated agency valuation
$32,929
0.80x adj. SDE
Valuation confidence · 70%
Highest-value next move

Install an operating layer with clear accountability for day-to-day management.

Turn into a 90-day rock
Section 02

Three Index Cards

71
Strong

Agency Performance Index

Financials, SDE, and the valuation ladder inputs.

74% conf.UpValidated

TTM $173,500 at 23.7% margin → $41,161 adjusted SDE.

Top constraint
Revenue quality — recurring share below 40%.
Missing evidence
Add-back schedule and TTM P&L export.
Recommended
Formalize retainer packaging on top 3 offers.
41
Low

Agency Strength Index

Structural health across the 14 valuation drivers.

58% conf.FlatPartial

Under-built for revenue. Operations and brand dependency are the two lowest-scoring drivers.

Top constraint
Owner-branded delivery — clients ask for you by name.
Missing evidence
SOP coverage map and delivery org chart.
Recommended
Install an operating layer with named accountabilities.
29
Low

Owner Independence Index

How much of the business runs without you.

55% conf.UpPartial

Most day-to-day decisions still route through the founder. Delivery independence is the fastest lever.

Top constraint
Senior craft work still touched by the owner weekly.
Missing evidence
Owner time-tracking sample (2 weeks).
Recommended
Detach the founder from at least one delivery lane.
Section 03

Issues & Opportunities

Key issues

  • OperationsHIGH

    Scoring 0.0 / 15 — high risk band.

    Signal · Integration data
  • Brand DependencyHIGH

    Scoring 0.0 / 10 — high risk band.

    Signal · Owner involvement
  • Growth OwnershipMEDIUM

    Scoring 0.0 / 7 — medium risk band.

    Signal · Integration data
  • Sales DependencyMEDIUM

    Scoring 0.0 / 7 — medium risk band.

    Signal · Integration data
  • Pipeline StrengthMEDIUM

    Scoring 0.0 / 7 — medium risk band.

    Signal · Integration data

Biggest opportunities

  1. 1Operations+15.0 pts

    Install an operating layer with clear accountability for day-to-day management.

  2. 2Brand Dependency+10.0 pts

    Detach the brand from the founder — productize the offer under a company identity.

  3. 3Growth Ownership+7.0 pts

    Build a measurable pipeline owned by someone other than you.

  4. 4Sales Dependency+7.0 pts

    Install an operating layer with clear accountability for day-to-day management.

  5. 5Pipeline Strength+7.0 pts

    Detach the brand from the founder — productize the offer under a company identity.

Section 04

Agency Valuation

Valuation build-up
Adjusted SDE
TTM add-backs applied
$41,161
Base multiple (Performance)
From Performance Index
1.00x
Strength adjustment
Under-built structure
+0.30x
Owner Independence adjustment
Founder-dependent delivery
-0.40x
ROIC-Lite adjustment
Capital efficiency neutral
+0.10x
Revenue Quality adjustment
Low recurring share
-0.20x
Adjusted multiple
0.80x
Estimated enterprise value
$32,929
Confidence · 70%
Asset-stage upside
$164,644
At 4x SDE · gap $131,715
Ready to turn this into an operating plan?

Move to Agency Goals to set the annual targets, departmental owners, and 90-day rocks.

Go to Agency Goals